Dodge is teaming up with the Universal Pictures for The Fate of the Furious, set ...
Dodge is teaming up with the Universal Pictures for The Fate of the Furious, set to arrive in theaters on April 14.
The automaker is preparing to launch the multi-tier marketing campaign, which will include TV ads, social media and the digital extensions as well as licensed products.
The goal is to promote not just the movie, and also Dodge and SRT, which are the mainstream and performance brands of FCA US. Both the SRT Charger and the Challenger are said to be prominently featured in the movie.
Fast Dodge cars, adrenaline-filled action and family have fueled the Fast And Furious franchise from the beginning, said FCA-North America exec, Tim Kuniskis. For more than 15 years, the Fast And Furious series has showcased some of the world’s most iconic and the significant performance vehicles, The Fate of the Furious will continue this tradition.
FCA Chief Marketing Officer, Olivier Francois, added that the best co-branded promotional spots are those in which the world of the Fast And Furious films and our world merge perfectly to create the unique piece of creative that resonates and connects with The Fate of the Furious and Dodge fans alike.
The first ad is the 30-second spot called Muscle Heaven, featuring the 2017 Dodge Challenger primarily, while dealer versions of the ads include one spot for a Charger and Challenger, and another for the Durango and Journey.
All ads will run clips from this movie, blended in with scenes featuring Dodge and SRT vehicles.
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