The Fate of the Furious is smashing the box office records. At the center of that ...
The Fate of the Furious is smashing the box office records. At the center of that universe is a character Dominic Toretto, played by Vin Diesel.
Now, Dodge is taking advantage of the Diesel’s Fast and Furious stardom by featuring him in its newest ad campaign.
In the Fast and the Furious world, family is everything to Dominic Toretto, and to Dodge, muscle cars are the brotherhood.
Today, Fiat Chrysler Automobiles [NYSE:FCAU] announced the new marketing campaign for Dodge which marries the two concepts together: Diesel and the muscle cars in the campaign titled Brotherhood of Muscle. Nothing beats Dodge when it comes to advertisement.
Three ads in this new campaign begin airing this week. In the video below we can see the first ad.
The first ad is called Rally Cry. And it features Challengers and Chargers tearing around the streets and through the tunnels. It talks about being loud, unhinged, wild, fearless and restless.
And it welcomes you to the brotherhood of muscle. Absolutely brilliant. Just the way a Manufacturer should show their vehicles.
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