If you are going to make a point regarding AWD capability in the car that’s ...
If you are going to make a point regarding AWD capability in the car that’s supposed to offer strong value for money, relying on a facelifted VW Golf Alltrack seems like the good idea.
The concept of this ad is pretty simple. You have got the son out with his friends in the woods on their bikes, tackling some rough terrain, and then you have got the mom tracking him down in the family station wagon, and which just happens to be the most off-road capable version of the VW Golf.
This being the facelifted model, it is interesting to see it rocking the new LED graphics, but otherwise the vehicle remains pretty much the same as before its mid-cycle update.
As for the humor, or punch line, if you’ll (which is something most car ads have), in this case it is just about the mom embarrassing her son by bringing him the few sandwiches while he’s out exploring the woods with his friends.
The VW Golf Alltrack really is the type of car you would take off-road in a happy-go-lucky way, which makes it the pretty good choice for families living just outside of urban areas.
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