No matter your opinion of Jesse James, one thing is abundantly clear — the man ...
No matter your opinion of Jesse James, one thing is abundantly clear — the man knows a thing or two about business. From his days working at West Coast Choppers selling t-shirts at Sturgis all the way to being a part of the television show of the same name and selling his stuff to Hot Topic stores, where he made $45 million in one year. Jesse James knows how to market himself and he knows how to do for a high price tag.
Wanting to sell his merch to an even bigger amount of fans than those that shop at Hot Topic, James was approached by Walmart. At the time, Walmart wasn’t the mega store that it is today and everyone told him not to sell to the store. Everyone except Kid Rock. So James listened to his good friend, Kid Rock and sold his merch at Walmart stores and in 60 days he sold an unbelievable $100 million of Jesse James products. That was just the tip of the iceberg for Jesse James though, to find out how much money he managed to bring in with his Walmart deal and to hear the cost of selling your soul to big business, click the video below.
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