Ram consistently comes in third place among the American truck manufacturers who ...
Ram consistently comes in third place among the American truck manufacturers who battle fiercely for any sort of traction in one of the most profitable automotive segments to date. And while Ford has reigned supreme in its segment for nearly 40 years (although GM as the whole has beat Ford some years when combining Chevrolet Silverado and GMC Sierra sales), Chevy has usually come in second, in 2016, Ram trailed the middle-tier podium spot by 78,742 trucks.
In attempts to change this, this automaker is spending millions of dollars on the fairly boring ad campaign. The fact that it fits a mold for your run-of-the-mill pull-on-small-town-America’s-heartstrings advertisement may be the good thing for Ram.
The political rift in America seems to have stemmed from a fact that residents of flyover country are tired of being ignored.
Ram wants them to know that it has their backs by helping the tow entire churches, plow snowy roads, and endure those 5 AM coal mine shifts with enough tenacity left in a reserve tank for another 100,000 miles.
Essentially, it is the same message that we have heard from the automaker before, but it comes at the timely moment for the Italian/American car manufacturer as it faces allegations from EPA that its diesel engines utilize cheat devices to help them clear emissions tests.
FCA wants to remind everyone that, unlike those methodical conniving Germans, and Ram is still the essential glue that binds together the fabric of American life whether cheat or not.
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